Hyper-realistic brow tattooing and permanent makeup

Usually between one and three years. How long yours lasts depends on your skin type, your skincare and how much sun your brows see: oily skin and regular use of exfoliating acids fade pigment faster.

A colour boost every 12 to 18 months keeps them looking fresh.

Most clients describe it as mild discomfort rather than pain, and many find it surprisingly relaxing. A topical numbing cream is used, and Alex checks in with you at every stage so you always know what's coming next.

Yes, for tattooing, tinting, lamination and laser treatments. It's a quick appointment at least 48 hours before your treatment, to check how your skin reacts. If you've had a patch test with Alex recently for the same treatment, you may not need another.

Yes. Permanent makeup is done in two stages: your first appointment, then a second session 6 to 12 weeks later once your skin has healed. The second session is where the shape and colour are perfected, so it's part of the result rather than an optional extra.

For 24 hours before your appointment, avoid alcohol, caffeine and blood-thinning painkillers, and stop using retinol and exfoliating acids on the area for two weeks beforehand.

Afterwards you'll go home with an aftercare kit and written instructions. While it heals, keep the area clean and dry, and avoid make-up, swimming, saunas and heavy exercise.

Often, yes. Correction work is one of Alex's specialisms. Faded or slightly misshapen brows can usually be built on or reshaped. Where old pigment is too dark, too warm or in the wrong place, it may need lightening first with laser or saline removal.

Alex will look at your brows at a consultation and tell you honestly what's possible.

Yes. A deposit secures your appointment when you book, and it comes off the price of your treatment. Appointments cancelled or moved with less than 24 hours' notice lose the deposit, as the slot usually can't be filled at such short notice.