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About Alex

Artist, trainer and the founder of The Brow Girl. Alex Greasby brings a Fine Art eye to brows, lips and eyeliner, and is the UKPMU Hairstroke Artist of the Year 2026.

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Eyes lowered, Alex Greasby stands by the water in a black jacket, backlit by the sun
Alex Greasby, founder of The Brow Girl

Her story

One shape, one technique, one style doesn't fit all. You're the canvas, and every set of brows starts with you.

Alex has a background in Fine Art, and it shows. Long before she picked up a tattoo machine she was studying shape, shade, light and proportion, and she still approaches every face the way an artist approaches a portrait: by looking closely before a single line is drawn.

She founded The Brow Girl to offer the kind of permanent makeup she wanted to see more of: natural, hyper-realistic and designed around the person in the chair, rather than a template or a trend. Brows came first, and her reputation for them has grown largely by word of mouth, with clients travelling from across Bedfordshire, Hertfordshire and beyond.

Today her work covers brows, lips, eyeliner and freckles, correction of work done elsewhere, and laser and saline removal. She's known in particular for hyper-realistic hair strokes, careful correction work and gender affirming brows, and for always being honest about what will suit you.

  • Hyper-realism brows
  • Correction work
  • Gender affirming brows
  • Laser removal

  • 4.9

    Average rating from 71 Google reviews

  • 2026

    UKPMU Hairstroke Artist of the Year

  • 13

    Treatments, from brows to laser

  • 6

    Ways to train with Alex

Her approach

What every client gets

Lip tattooing in progress, with Alex Greasby in gloves and a mask working on a client's lips
Alex at work on a lip blush

  1. 01

    Designed for you

    Every treatment starts with your face, your skin and how you live. Shapes are measured and drawn on first, and nothing is tattooed until you're happy with what you see in the mirror.

  2. 02

    Honest advice

    If something won't suit you, won't heal well or simply isn't needed yet, Alex will tell you, even when that means waiting or recommending a different treatment.

  3. 03

    Built to heal well

    Alex designs for how your treatment will look healed, months and years from now, not just on the day. That's why permanent makeup always includes a second session, and every treatment comes with clear aftercare.

  4. 04

    Time for you

    A private room, time to ask questions and a clear explanation at every step, so you always know what's coming next.

Recognition

Hairstroke Artist of the Year

In 2026 Alex was named Hairstroke Artist of the Year at the UKPMU Awards, recognised by the permanent makeup industry for the fine, realistic hair-stroke brows her clients know her for.

It's a mark of the detail that goes into every set of brows she creates, whether it's your very first treatment or a correction of work done somewhere else.

See her brow work
Alex Greasby holding her UKPMU Hairstroke Artist of the Year 2026 trophy and winner's certificate
UKPMU Awards 2026
Bright treatment room with a couch, arched sash window, round mirror and a cream armchair in the corner
Glazed front door set in an ivy-covered brick wall, reached by a paved path across the lawn

The studio

A calm room of her own

Alex works from her own private treatment room at Waterloo Farm Wellness in Arlesey, a collective of independent therapists. It's bright, quiet and unhurried, with time set aside for every client so appointments never feel rushed.

Thursday and Friday
9.30am - 5pm
Saturday
11am - 5pm
Find the studio

Kind words

What clients say about Alex, in their own words on Google.

  • Alex takes pride in doing an excellent job. She never takes short cuts yet is super efficient. Alex's fine art background is a real strength. She brings a great combination of skill, creativity, imagination and pragmatism to her work.

    Megan T. Google review

  • Alex is the best in the field. The most professional, high quality brow artist I have been to. She's so accommodating and friendly and her services are so sought after (understandably!). Have to book way in advance to get an appointment because she is just so incredibly good!

    Emma C. Brows

  • She also provided me with tons and tons of free advice when I had a treatment done elsewhere that I wasn't happy with. Could easily have advised me to have something done with her but was so honest and advised best thing is to wait it out - can't really ask for more integrity than that!!

    Anna G. Google review

  • I am very familiar with having beauty/cosmetic treatments done, however since having them done by Alex, I am amazed at the results each time. Her care, precision and attention are second to none.

    Lauren B. Google review

  • I've been visiting Alex for my brows for almost two years now, and honestly, I wouldn't dream of going anywhere else! ... Alex is not only professional, friendly and knowledgeable but also incredibly skilled at what she does. Best in the brow business!

    Jessie R. Brows

  • Alex is fabulous, very professional, super knowledgeable and shares all the info she can to make you aware of the treatment you are receiving in a friendly way.

    Saoirse P. Google review

4.9

From 71 Google reviews

Read them on Google

Training

Teaching the next generation

Alongside her clinic, Alex trains new and experienced artists from across the UK, from one-to-one tuition to advanced masterclasses and online courses. She teaches the same things she works by: careful design, honest advice and results that heal beautifully.

Explore training

Book with Alex

Ready to meet Alex?

Book a consultation to talk through what you'd like, or go straight to your appointment. Her diary often books up weeks ahead, so it's worth securing your date early.

Book now Call 07748 226377

4.9 from 71 Google reviews. Spread the cost with Klarna.